I came across this beautiful e-magazine on issuu and was truly inspired by the imagery, textures and colors. By Fryd uses white as a main background palette and jazzes things up with pops (sometimes even more) of color. The effect is a wonderful juxtaposition of calm and energetic. I wanted to share this e-magzine with you since I was blown away by its intricate details. I hope you like and appreciate all the beauty and inspiration By Fryd has to offer.